until the end of the world
A node is being constantly bombarded by information, mostly in the form of ads. This is particularly true on the mass frequented, commercial sites. As a result, the nodes have begun to develop the capability for “pre-selective rejection” : based on a set of tastes, likes and dislikes, the nodes are able to shut down the receptivity of their senses so that they literally do not see the logos of certain corporations or hear the tell tale MIDI produced theme chimes.
The nodes are exiting the clamor and chaos of the major commercial byways of the internet and self-paving their own innernet roads instead.